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Shaving bucks off your ride: Lyft's pink mustache cars roll into Pittsburgh



On Feb. 11, instead of hopping in my car or calling a cab to get from my home in the Mexican War Streets to an exercise class in Bloomfield, I entered my location into the recently downloaded Lyft app on my iPhone and requested a ride.
 
In about five minutes, Mike was in front of my house with a pink mustache affixed to the grill of his Honda SUV. I hopped in the front seat and we fist bumped.
 
Mike, who works in sales by day, found out about becoming a Lyft driver through a post in his Facebook feed. The process to become a driver was easy; he was hired as an independent contractor and is able to choose his hours. He’s excited about the possibility of making a little extra money on evenings and weekends, as well as the prospect of being able to network. Since the service’s Pittsburgh launch on Feb. 7, I was his second ever passenger.  
 
“We’re really trying to create an in-person experience,” Paige Thelen, a spokesperson for Lyft said. “[We’re] trying to bring online experiences offline; trying to build friendships and connect people; and build a community based on transportation. Our goal from the start has been to connect people and create a unique experience in-car.”
 
No cash ever changes hands during the ride, you simply choose your donation and your credit card is charged through the app. Also at the end of the ride, drivers and passengers are able to rate each other on a five star scale.
 
Other elements of the in-car experience might include getting to pick the music you listen to, the ability to charge your phone during the ride, and other add-ons, for instance costumes in the back seat for fun selfies.
 
Mike offered candy, gum, and bottled water, as well as the opportunity to change the music.
 
Lyft is currently operating in 20 cities, Pittsburgh being its latest launch. Thelen said the company chose to come to the Steel City because they saw a gap in transportation solutions and were excited by the local government’s willingness to use technology to improve the lives of citizens.
 
Though the launch last weekend was one of the company’s biggest ever, the path for the service’s integration into the Pittsburgh’s transportation landscape may not be so smooth. Safety and regulation are the biggest concerns among critics of the mobile service. Jamie Campolongo, president of the Pittsburgh Transportation Group, which owns several ground transportation companies including three cab services and Super Shuttle, cites a lack of proper insurance and driver background checks among his concerns.
 
Lyft has formerly been able to get around livery licensing and other state regulatory measures because their drivers are volunteers using personal vehicles and payment is donation based. Thus they are not technically running a commercial livery service.

“Anyone with concerns about the dangers of hitch-hiking should be extremely cautious if they consider using Lyft,” Campolongo said in a statement issued last week. “Use of this electronic system to summon transportation amounts to ‘electronic’ hitch-hiking.”
 
According to Lyft, every driver is submitted to a criminal background and driving record check, as well as provided with $1 million in excess liability insurance. Also, vehicles must be model year 2000 or newer and pass a safety inspection before earning their pink mustaches.
 
“Our legal team is always in touch with city and state regulators to protect public safety while allowing for innovation and consumer choice,” Thelen said.
 
Campolongo is urging the Pennsylvania State House and State Senate to pass a bill proposed by Rep. Ted Harhai that would increase law enforcement powers of the Pennsylvania Public Utility Commission, including arming PUC inspectors and increasing penalties for those operating unlicensed taxicabs.
 
Safety concerns aside, the citizens of Steel City seem to be excited. Many have taken to Twitter expressing their enthusiasm for being able to find a ride from neighborhood to neighborhood quickly and easily.
 
“Finally some cabs in #pittsburgh,” Tim Oliveira tweeted.
 
Lyft is not the only mobile-based ride service to find Pittsburgh a potentially fruitful market. Black car service Uber and its ridesharing company UberX entered the market on Feb. 11, boasting fares as low as $5 to get from downtown to the South Side. Also on the playing field is CabbyGo, a droid based app developed here in Pittsburgh.
 
On the way home from class, I requested another Lyft and Garrett came to pick me up, again within five minutes of my request. He had been driving all weekend and complained a bit of college students using the service to travel just four blocks from the dorm to a restaurant. However, he really likes the fact that he has complete freedom to drive whenever he wants, helping to fund his love of international travel.
 
Each of my rides would have cost around $13 for the four-mile journey, but I took advantage of the Lyft Pioneer program and will ride free for the next week and a half.
 
Though the success of the company in Pittsburgh is still uncertain given the current regulatory environment and competitor push back, based on my experience, I hope to have the option to request a Lyft in the future.
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