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East End Book Exchange to open in Bloomfield on Friday

The East End Book Exchange has grown from a small stall in the Pittsburgh Public Market to a new storefront location in Bloomfield, and a grand-opening celebration will be held this Friday evening to mark the transition.

Owner Lesley Rains says the move from a smaller footprint to a brick-and-mortar shop had always been a long-term goal, but that demand and interest in the exchange moved her business quicker than expected into this new phase. 

Located at 4754 Liberty Avenue, the new shop joins The Big Idea Cooperative Bookstore and Café on the avenue, turning this stretch of Bloomfield into a budding literary destination.  Rains says that in this current bookseller climate— with heavy competition from Amazon and e-book sales—brick-and-mortar sellers have to work together.

“I think proximity can only help bookstores,” Rains says.  “I think we can hopefully over the long-term create a little book neighborhood."

According to Rains, the East End Book Exchange is a general interest used bookstore featuring genres such as fiction, poetry and history, as well as gardening and cook books.

“It’s just meant to be a place where whether you’re an avid reader or more of an occasional reader you can come here and find something,” she says. 

The exchange will also feature an extensive children’s books section, with bean bag chairs and activities for young readers.  And adults, meanwhile, will find lamp-lit nooks with couches and chairs, allowing guests to read and relax while they browse.  Rains hopes the shop will be a comfortable new space for neighbors to meet and gather.

And while the shop opens on Friday evening, it’s still a work in progress, as Rains grows her business from an 80-squarefoot booth to a 1,600-squarefoot storefront.

““We’re still growing,” she says.  “One of the things we like about this space is that there’s still a lot of space to add more bookshelves.” 

The grand-opening celebration will be held this Friday, November 16th, from 6 to 8 p.m. 

Writer:  Andrew Moore
Source:  Lesley Rains
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