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Dozen Cupcakes expands with second Pittsburgh location, doubles capacity

One year after opening its first location in Squirrel Hill, Dozen Cupcakes is expanding its bakery business and catering operation. On Jan. 26, Dozen Bake Shop will open at 3511 Butler St. in Lawrenceville.

The 1,300-square-foot bakery—twice as large as Dozen’s Murray Ave. space—includes café style seating for 30 and free Wi-Fi. Located in a renovated rowhouse owned by developer Lee Gross, the space features a light yellow and baby blue color scheme, exposed brick and mismatched antique furniture. “It’s an open kitchen concept, a rustic approach to a bakery café. People can see every detail of the production, which is exciting,” says owner/baker James Gray.

Expanding upon its current model, the new bakery's Sunday brunch will feature local produce and herbs from Grow Pittsburgh. Dozen will also carry scones, sour cream cinnamon rolls, key lime tarts, and pies. “We want to provide Pittsburgh with a new bakery experience found in larger cities. Lawrenceville is considered one of the hot spots of Pittsburgh. We wanted to be in an area where other business have that kind of vitality and mentality,” says Gray, 33, who is excited that Tamari restaurant will soon open on Butler. “Lawrenceville offers the reasonable, paced growth we’re looking for. Pittsburgh has been very good to us. There’s been such a loyal following.”

The new space will allow Dozen to expand its catering operation. “We’re hoping to increase that to fifty-percent of our overall operation, and take a large portion of our catering to Lawrenceville,” adds Gray, who often bakes 1,400 cupcakes per day.

Writer: Jennifer Baron
Source: James Gray, Dozen Cupcakes and Dozen Bake Shop

Photograph copyright Brian Cohen
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