The Pittsburgh Downtown Partnership
is introducing Project Pop Up: Play through its Pop Up program on Fri., June 13 in Market Square.
In 2012, more than 90 artists, entrepreneurs and nonprofits submitted proposals to activate downtown storefronts. Finalists were invited to “pop” into downtown for limited engagements. After the pilot year, three of the Pop Ups
signed long-term leases.
Project Pop Up was envisioned to be replicated and its reach includes one-time events and programs to create strong public places in Downtown Pittsburgh. Previous Pop Ups have included fashion, night markets, food and nature events.
“As an organization we enjoy doing unique, fun things,” says Leigh White, PDP vice president of marketing and communications. “We do them to activate downtown.”
Project Pop Up: Play is an initiative to help relieve workday stress with a game break. On June 13 in Market Square, during lunchtime, stop by to play some cornhole, super-sized chess, life-sized Connect Four and mega Jenga.
“Every adult wants to play,” White says. “It doesn’t matter if you are in a suit or … work clothes.”
All games are free to anyone who wants to participate. The PDP is planning to pop up the games several times a week all over downtown. White calls the games “great stress relief“ and a “great way to meet people.”
In addition to Pop Up: Play, the PDP is also currently hosting Project Pop Up: Patio and Project Pop Up: Fashion will be back again this year on Fri., July 18 in Market Square. Last year, Pop Up: Patio was located in Strawberry Way. This year, the Patio and Play initiatives are rotating.
“The biggest thing for us is that we want this to be a public participation event,” says White about how Pittsburghers have the power to request where they want the games and patio in downtown.
The PDP wants input about where to pop up with the fun. You can suggest a location on twitter
by reaching the PDP with the hashtag #PopUpPlay for the games and the hashtag #PopUpPatio for the patio — the patio is currently located at the Gateway PAT station parklet during the Three Rivers Arts Festival — you can also email the PDP with a location request at email@example.com
Social media will also be used to announce where you can find the games next.
Source: The Pittsburgh Downtown Partnership
, Leigh White