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UPMC finds link between online shopping and trips to the emergency room

The University of Pittsburgh Medical Center was featured in the New York Times’ Technophobia column last week due to its increased collection of patient data. 

UPMC, on the forefront of healthcare analytics, recently increased the number of factors taken into consideration in regard to patients’ insurance. They are now able to evaluate variables like marital status and level of education. They also expanded their analytics to include data from Acxiom, a marketing analytics company. 

One correlation that UPMC discovered was mail-order or internet shoppers are more likely to require expensive emergency services. 

“It brings me another layer of vision, of view, that helps me figure out better prediction models and allocate our clinical resources,” Dr. Pamela Peele, the chief analytics officer for the U.P.M.C. insurance services division, says.
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