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'Thanks Dan' is the new 'Better Call Saul'

Have you seen the "Thanks Dan!" video yet?

If not, you should watch it here.

Actual criminal defense attorney Daniel Buckley Muessig is using the power of satire to lure customers (i.e. criminals) to his firm. He suggests that if you've committed murder, arson, burglary or other "throwback crimes" like pick-pocketing, he's your man, because he "thinks like a criminal"...except he's got a degree from the University of Pittsburgh School of Law.

"Breaking Bad" fans will particularly enjoy Muessig's ad, which refers heavily to the show's character, Saul Goodman's "Better Call Saul" ads.

Muessig uploaded the ad he created with local branding firm, Covalent to Youtube on March 5, and less than 24 hours later it went viral. It currently has over 150,000 views.

Esquire.com asked Muessig, a former rapper and Pittsburgh native what kind of business he was hoping to acquire with the commercial.

"I want to let the people in Pittsburgh who do illegal things for a living know that I am here for them so long as they can pay me," Muessig replied.




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