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Rollier's Hardware stays in family, moves into future with website

The Wall Street Journal recently featured Rollier's Hardware in its Fast Fixes feature, which profiles "an entrepreneur who thinks outside the box."

Rollier's was founded in 1922, and now maintains a brick-and-mortar location in Mt. Lebanon (its longtime Shadyside shop closed in 2002), as well as a successful supplementary website, HardToFindItems.com. Brothers Brett and Derek Satterfield, whose great-grandfather started Rollier's, realized the neighborhood hardware shop needed a fresh way to compete with big-box stores, so in 2008 they launched the site, which houses tons of niche-type items, from white wires instead of green, to grill thermometers.

HardToFindItems added $1.3 million in revenue to Rollier's takings in 2009, and will likely add about $3 million in 2010.

Click here to read the complete article on Rollier's Hardware.

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