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Pitt study shows correlation between pop songs mentioning alchohol and binge drinking

According to a recent study conducted at the University of Pittsburgh and published in the journal Alcoholism: Clinical & Experimental Research, young adults who liked top 40 hits that mentioned alcohol brands were more likely to binge drink; twice as likely to binge drink as their peers in fact.

The study surveyed 2,500 young people to see if they liked a selection of popular songs that mentioned alcohol brands. The survey showed that there is a correlation between this kind of marketing and a young person’s desire to drink.

“For younger people, the research shows that marketing exposure affects kids, so exposure to alcohol marketing leads to a greater chance of drinking more,” David Jernigan, director of the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health, told USA Today. “All of this is very lightly regulated- most of it is governed by the alcohol industry which is all self regulation.”
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