According to a recent study
conducted at the University of Pittsburgh and published in the journal Alcoholism: Clinical & Experimental Research
, young adults who liked top 40 hits that mentioned alcohol brands were more likely to binge drink; twice as likely to binge drink as their peers in fact.
The study surveyed 2,500 young people to see if they liked a selection of popular songs that mentioned alcohol brands. The survey showed that there is a correlation between this kind of marketing and a young person’s desire to drink.
“For younger people, the research shows that marketing exposure affects kids, so exposure to alcohol marketing leads to a greater chance of drinking more,” David Jernigan, director of the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health, told USA Today
. “All of this is very lightly regulated- most of it is governed by the alcohol industry which is all self regulation.”