Fast Company’s Co. Exist blog
is following up the magazine's feature about the mayoral class of 2014 with a post about Mayor Peduto’s goal to bring 20,000 new residents to Pittsburgh over the course of the next decade.
How does he plan to do it? By increasing the amount of housing currently available.
"Retail follows rooftop. That's what [the late mayor] Bob O'Connor used to say,” Peduto told the Post-Gazette
. “We don't need to TIF retail centers. We don't need to put public dollars behind big box. They'll come. What we need to do is to build up the population that will shop there and then the retail would never need public subsidy."
The hope is that more residents will help continue to bolster Pittsburgh’s economic growth. Retail and business will follow new residents.
“If you want to come here, and you want to have everything at your fingertips, this isn’t the place for you,” Audrey Russo of the Pittsburgh Technology Council
told Fast Company. “If you want to be in a place where you can have an impact and you can touch almost anything ... this is a great place to be.”