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Modcloth is the first clothing company to sign the Heroes of Advertising Pledge

According to Buzzfeed, Pittsburgh-based clothing company Modcloth is the first to sign a pledge created by the Brave Girls Alliance against photoshopping models. 

The pledge, entitled the Heroes of Advertising Pledge, asks signers to refrain from photoshopping the physical features of the people in their ads. It comes after a series of embarrassing photoshop mistakes revealing how drastically models are sometimes altered. 

Modcloth co-founder Susan Gregg Koger says the pledge is “perfectly aligned with what ModCloth is already committed to - celebrating the beauty of women as they truly are.”
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