Last week’s acquisition of Shoefitr by Amazon should bring a long-awaited sigh of relief for the online retail giant as well as for footwear customers turned off by the order and return process.
The Oakland-based software company Shoefitr personalizes the online shoe buying process. The technology helps shoppers to order comfortable, precisely fitted shoes and enables online footwear retailers to recommend sizes for customers.
The company was started in 2010 by Carnegie Mellon University graduate Matt Wilkinson, along with fellow alumni Breck Fresen and Nick End. Initially, Shoefitr focused on running shoes before digging into heels and other footwear options.
The size, brand and style-specific technology is designed to get the right fit, which lessens the high rate of return that online shoe sellers (and clothing apparel retailers alike) regularly experience.
It works like this: Customers enter their shoe size and the basic information from a favorite, current well-fitting shoe. Then Shoefitr matches it with footwear in its database to recommend the size and styles that provide a similar fit. It takes into account variables such as shape, sole thickness, and weight, giving customers comparisons against their current pair.
Presently, Shoefitr works with more than 1,000 brands worldwide, according to its website. The number is expected to grow as the acquisition by Amazon is finalized.
Learn more about the online shoe buying process using Shoefitr here