Break ups always seem to linger a little longer than one would expect and that of UPMC and Highmark is no different, never mind the regular media coverage that keeps rubbing salt in the wounds of both providers.
Last week NPR
covered Pittsburgh’s shift from being one of the least competitive health care environments to its new identity with a healthy amount of competition. The city is no longer a two insurance brand town since Cigna, Aetna and United Healthcare have also entered the market.
"Competition is good," says Jeffrey Romoff, UPMC President and CEO. "It keeps us all on top of our game. It gives us incentive to not be fat and sloppy."