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Innovation & Startups

What's next for Yinztagram? The Pittsburgh parking chair perhaps?

Unless you’ve been under a wireless rock for the past week, you’ve probably snapped multiple  pictures of yourself and friends heaving giant Primanti sandwiches over your head--or juggling Rick Sebak’s (like Mitt Romney).
The opportunities to add local color to your life are endless with Yinztagram.
“I really didn't see it becoming as popular as it has become, I thought it would remain an inside joke,” admits Colin Miller who created the app with Deeplocal colleague Matthew Pegula based on a funny idea suggested by friend Drew at Commonplace Coffee. “It’s nice to see that the community has a sense of humor when it comes to the Pittsburgh culture.”
Based on the reactions of friends to the beta version, I knew people would love it but didn't think it would be spread beyond my immediate friends, says Pegula.
The photo app that allows users to juxtapose iconic local images—from Green Belt signs to our own golden arches—on top of personal snapshots has taken Twitter and Facebook by storm. (See the best of pics in this weeks Buzz section.) The Primanti’s sandwich, in particular, has found its way into some rather hilarious situations.
Miller and Pegula sat they've enjoyed their 15 minutes of fame. Stay tuned. The duo has been taking requests and additional photo ops are in progress. Not wanting to give away too much, they revealed the possibility of the classic Pittsburgh parking chair, or perhaps an angle on the Fort Pitt Tunnel.
"We hope to release a version that lets us easily push out new content without having to go through the Apple review process,” Pegula says. “We’ve gotten lots of suggestions and additions and are always looking for more.”

Writer: Deb Smit
Source: Colin Miller and Matt Pegula, Deeplocal

Image of Colin and Rick courtesy Deeplocal
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