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Pittsburgh launches aggressive campaign to keep graduates in the region

Graduates, Pittsburgh wants you!

That's the shout out to the Graduating Class of 2010. Pittsburgh has teamed up with local universities and schools to launch a unique campaign to make sure each and every graduate gets the message that the city wants you to stay in Pittsburgh, make it your home. That personal email you just got from the Mayor about making big dreams happen here? It's not spam, it's the real thing.

There's a website too, just for you, PittsburghCityLiving.com , which is all about helping grads to find the perfect Pittsburgh neighborhood and settle in.

"This is an effort to show graduating students that when we say that we want you to stay in Pittsburgh, it's not just lip service and here are some incentives to do so," says Mayor Ravenstahl. "Through this email we are connecting them with tools they can use to match their interests with a neighborhood to call their own, buy a home, start up a business or even a family."

Like a dating service, the website helps match the right neighborhood to the right person, whether you're looking for nightlife or access to the rivers or bike trails. Explore the region's 90 distinct neighborhoods and cultural amenities. Find money to fix up an older home, nab a business loan and learn about tax rebates and The Pittsburgh Promise.

The website officially launches May 17th.

"The message we're sending out is Pittsburgh is a great place," says Paul Svoboda, special projects manager for the URA. "If there's anyone who's going to boomerang back to Pittsburgh, it's someone who has already got a connection here and by all means lets recognize that. It's a whole new approach."

The ongoing campaign is a collaboration of the mayor's office, the URA and local universities and colleges. In addiiton, it inspired Pop City to write our own letter to graduating seniors. So in case you didn't get the message, see it here.

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Writer: Deb Smit
Source: Mayor Luke Ravenstahl & Paul Svoboda

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