With charitable giving in the U.S. on the rise,
Wexford-based TowerCare’s software for non-profit management and fundraising is
in demand.
Founded in Pittsburgh in 2002, TowerCare will double
in size this year, increasing its staff of 16 to upward of 40 by the end of the
year with the addition of sales, implementation, customer support and software
development hires. In November the company moved from a 1,600 square foot space
to a 7,500 square foot space, which will provide room for growth, says Donna Myers, president.
“It’s good news for an industry that continues to
grow year after year despite what happens in the economy,” says Myers. “This is
an area that has seen six to seven percent growth each year.”
TowerCare’s
flagship product, DonorPro, helps nonprofits to track its constituents
including prospects, donors, volunteers and employees. By targeting small to
mid-size non-profits, many of whom use Excel or do their tabulations by hand,
TowerCare has helped groups achieve double digit increases in donations while improving
operating efficiency.
“This
helps them manage all aspects of their non-profit inventory,” says Myers. “We
can help them develop and design a website and a content management tool so
they don’t have to hire professionals to do it for them. If someone comes on
their website and does an online donation, it is translated by the software.”
Towercare has just over 100 clients across the U.S. As it expands, the company hopes to extend its business to the 81,000 organizations with $1 million to $25 million in annual operating funds, a segment of the market that has been underserved to date, says Myers.
Source: Donna Myers, TowerCare
Image courtesy TowerCare