The Pittsburgh region’s creative and innovation sectors have a great reputation. All we need now is the hard data to back it up.
To accomplish this, The Pittsburgh Technology Council is conducting an online survey
of our region’s creative industries to determine exactly how the region stacks up to other benchmark regions--the Pittsburgh Regional Workforce & Quality of Life Assessment. To ensure its success, everyone in the Pittsburgh creative sector is encouraged to participate.
Those who play a role that dips into art, design, creativity, new product development, consulting, R&D and innovation are asked to complete a short online survey. This includes software professionals, design freelancers and engineers, says Lou Musante, co-founder of Thrive, a local startup, and a founding partner of Pittsburgh-based Echo Strategies, which is executing the survey.
There’s an incentive: Survey participants will be invited to attend the 2014 Creative Industry Summit and will be eligible to win one of several prizes, including a few iPad Minis.
“There’s usually a lot of fiction around these sectors; how credible are they?" says Lou Musante, “We need credible, defensible data that supports these beliefs. We need to get our arms around it."
The initial inspiration for the study came from Richard Florida’s theory on the rise of the creative class, says Musante. The next step is to pull together hard data on the region’s creative economy, to understand both our strengths and our weaknesses.
The information will help local leaders appraise the creative sector more effectively and more jobs around the cluster. The final study will provide another set of indicators and benchmarks for Pittsburgh Today,
The region needs to ask itself how big is our software sector? The engineering sector? “We’re determined to find out exactly who is out there and how these sectors are growing,” Musante says. “Are we moving the needle?”
Creative Industries Study is part of the Pittsburgh Technology Council’s Creative Technology Network, presented in collaboration with Carnegie Mellon University, the University of Toronto Rotman School, Echo Strategies, Dollar Bank and the Claude Worthington Benedum Foundation.
Take the survey now at createPGH.com
The study will be open online until Thursday Oct. 31st.
Source: Lou Musante, Echo Strategies