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Innovation & Startups

Mobile fashion trucks dress up the streets of Pittsburgh no matter the weather

Looking for the latest in fashion in Pittsburgh is as far as your nearest mobile fashion boutique.

A small fleet of fashion boutiques have rolled out in the last year. There’s StyleTruck, the adorable pink and lavender shop on wheels owned by Jackee Ging, XX. StyleTruck specializes in fashions at affordable prices for the professional woman.

Broke Little Rich Girl made its debut about the same time last July. Owner and driver Samantha Lugo, 28, sells women’s clothing and accessories, pieces she finds on shopping trips to her hometown of New York City. The collection includes one-of-a-kind finds—many pieces are handmade—but Lugo keeps the prices reasonable.

“Women don’t want their friend to be carrying the same handbag or scarf,” she explains. “I try to find pieces that are fun, different and unique.”

BLRG, a Chevy Grumman, can be found in the Strip District on many weekends, near Marty’s Market, when it isn’t attending a special event or festival. She also sells clothing online.

Cailey Breneman’s Roadie Fashion Truck offers a vintage line from her RV-boutique. Having grown up in a retail clothing business—her family owns Yesterday News on the South Side—Breneman says she has always aspired to be a wardrobe stylist.

Roadie specializes in second-hand clothing at affordable prices and is working on developing a men’s line, which is difficult given that men rarely get rid of the clothes they own.

While Breneman, 28, occasionally joins the other two fashion trucks for events during the warmer months, she hopes to find a pop-up shop where she can operate regular winter hours.

She also hopes Mayor Peduto keeps his promise and establishes a Fashion District on Smithfield Street downtown, a thoroughfare where boutique shops will coexist.

“Pittsburgh is really ready for something like this,” she says.

The more trucks the better for all, she adds, when asked about the competition. Lugo is the local ambassador on behalf of the American Mobile Retail Association, a member organization that represents and supports awareness and service around the mobile retail business.

“Our styles and demographics are very different. It’s cool to have all of us around.”

Writer: Deb Smit

Samantha Lugo of Poor Little Rich Girl displays her line.
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