Imagine if online publishers could better understand their customers, filter the amount of online information they receive and turn their click behavior into a profit.
And if consumers could see ads that were more engaging?
It’s already happening. Downtown startup
mSpoke is on the frontier of e-trade with two software platforms at the hot intersection of the semantic and implicit web, an area that involves the synthesis of personal web data that will revolutionize the science of online publishing.
Nobody takes the approach we do, says CEO Sean Ammirati, co-founder of mSpoke along with Dean Thompson whose research started more than 10 years ago forming the basis of the platform. The team includes eight engineers with ties to
Carnegie Mellon.
“We really want to build a big, big company right here in Pittsburgh,” he says. For now, however, the company goal is too keep “attracting and delighting” more customers with the platforms, even if it means extensive travel. Ammirati spends about 70 percent of this time primarily in San Francisco and New York.
The firm’s two powerhouse platforms, mSense and mPower, already operate behind the scenes to help online publishers like
Reed Business and
Newsgator maximize business opportunities. mSpoke is growing and the number of customers has doubled every quarter, he says.
“As I travel around the country interacting with thought leaders and other innovative startups, I find that we have the necessary ingredients for Pittsburgh to become a strategic center for digital media,” he adds. “We just need to remain committed and support important initiatives like
Innovation Works’
Alpha Lab.”
For a peek at the mSpoke’s personalization technology, check out
FeedHub, an online web platform and the company’s demonstration tool, similar to RSS tools like Google Reader that give users the content they care about in a concise format, eliminating the search.
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Writer:
Deb SmitSource: Sean Ammirati, mSpoke
Image courtesy mSpoke