, the vintage-inspired and Indie fashion company that went from a CMU dorm room to an overnight Internet sensation, is launching a new Plus Size Line this week.
And Pittsburgh is invited to the party.
The online clothing company is throwing a party at Bakery Square on Thursday evening, Feb. 7th
, from 6:30 to 9:30 p.m. In addition to unveiling the new Spring Plus Line, attendees can try the clothes on and play model for a day--maybe longer.
The ModCloth stylist team will also be on hand to solicit feedback on the line and to scout potential models, says Alyssa Catalano, head stylist.
While ModCloth has always offered Plus Sizes, the new line is an expansion of the existing line with more styles. The company will put just as much emphasis on style and fit of the new line as we do on the street sizes.
“ModCloth wants to become a plus destination for the online shopper,” says Catalano. “We’re inviting the public to come, see the new products, try things on and offer feedback on the fit. It’s a get together to celebrate the revamping of the line.”
Since the company’s online catalogue is shot in Pittsburgh, many of the models are recruited from the area, she adds.
Those interested in attending are asked to RSVP through ModCloth’s Facebook
Writer: Deb Smit
Source: Alyssa Catalano, ModCloth