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Innovation & Startups

At Chatham breakfast series, editors explain what makes a good story

Want to know how to pitch a story idea that gets published?  Chatham University's Center for Women's Entrepreneurship (CWE) features a panel of editors from Pittsburgh publications this Friday, January 14. The topic?  "Jumpstart 2011 with Media Coverage for your Business -- Media Experts Explain what Makes a Good Story."

"It will give attendees the outline and the credentials in terms of what are these reporters and editors looking for when they evaluate what really is a publishable story," Rebecca Harris, CWE director, says. "It will also help them understand how to deliver that story to the reporter or the editor in a timely matter."

From Facebook to email, Harris says that modern methods of delivering information beg the question of which is best. "I think that's going to be as critical as finding out what's considered to be a good story," she adds.

Panelists at the Breakfast Series include:  Clare Ansberry, Bureau Chief of the Wall Street Journal's Pittsburgh office,  Lauren Lawley Head, editor of the Pittsburgh Business Times, Julie Talerico, editor-in-chief of Pittsburgh Magazine, and Pop City's own editor, Tracy Certo.

For the past five years, CWE has offered programs to women in business that help hone their thinking and skills while fostering an entrepreneurial mindset, creativity and innovation.

This month's Breakfast Series is Friday, Jan. 14 from 7:30 to 9 a.m. at the James Laughlin Music Center on Chatham's Shadyside campus. Registration is $25. Click here for more information.

Writer: Alex Audia
Source: Rebecca Harris, CWE
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