And now the news on Pittsburgh marketing companies. First up,
A.J. Drexler, former president and lead strategist at Big Picture Communications, has assumed ownership and management of Campos Inc., a firm founded and run by Yvonne Campos for more than 28 years.
The Campos name will remain. Drexler, a champion of well-executed market research, says Campos will continue to move in the direction of marketing strategy, research and data analytics. In addition, Drexler acquired Direct Feedback, a former competitor with offices in Station Square, and has integrated the firm into Campos. Direct Feedback specialized in qualitative research and focus group work.
Since the acquisition, Campos has hired four people, three from Direct Feedback and a new marketing strategist. Drexler’s message to the rest of the agency community? Campos is not in the business to compete with other agencies.
“We will do the strategy work up to a creative brief, but will go no further,” she says. “We are all about marketing planning and strategy all the time.
Campos will remain at the firm for another three years. “Our goal has always been to find the story, ask what’s the impact,” she says. “It’s not data for data’s sake but how we can use it to make better decisions.”
, a creative staffing and recruitment firm based in Columbus, Ohio, has opened an office in East Liberty. The firm specializes in recruiting creative talent for marketing firms, both full-time and freelance work for long and short term projects.
Not to be confused as an advertising or design firm, Portfolio Creative instead focuses on locating strong talent in the areas of marketing, creative advertising and graphic design, says Kristen Harris, COO and co-founder.
“Pittsburgh has a huge creative community,” she says. “We looked at a lot of cities and saw so much activity here. No one here is doing what we do, helping creative people to find one another.”
Founded in 2005, Portfolio Creative has been an Inc. 500|5000 fastest growing firm for the past four years. The office is located at 6101 Penn Avenue and is managed by Katie Speers.
Pittsburgh-based advertising agency Garrison Hughes
moved this month into new 7,200 square foot offices the week that will double the firm’s original footprint. The new digs are on the second floor of the First & Market Building in downtown Pittsburgh. Employment has grown to 23.
Writer: Deb Smit
Source: Campos + Portfolio Creative