Landslide, a leader in next generation salesforce solutions software, has secured $8 million in growth capital, opened a new office in Boston and welcomed Rick Faulk from Boston as president and CEO.
Adams Capital Management led the financing round, which includes current investors
Draper Triangle Ventures and
Osage Ventures as well as several current individual investors.
Landslide plans to dramatically expand its marketing and brand presence with a 20 percent increase in staff in both Pittsburgh, company headquarters, and its new Boston office, says Faulk.
Faulk joins Landslide from Boston-based Mzinga where he served as CEO and president since the company's launch in 2007. He will split his time between the two offices.
The Robinson office currently employs 30; the company will add another 10 in sales, engineering and support this year. The Boston office will be staffed by six.
Unlike competing brands, Landslide's flagship product offers greater functionality beyond simply tracking sales contacts and tasks, says Faulk.
"What we have and are expanding on is our second generation CRM (customer relationship management) product," says Faulk. "An organization can define their sales process; it allows them to clone the best practices of the top salespeople in their organization as well as track information."
The "process based methodology" allows Landmark to define a sales process and implement it for each person, which actually helps salespeople sell. It is the first system to combine the sales process with sales performance technology and live inside sales assistance, says Faulk.
"There's a wealth of talent here in Pittsburgh and it's a base we want to tap into," he adds.
Sign up to receive Pop City each week.Writer:
Deb SmitSource: Rick Faulk, Landslide
Image of Rick Faulk courtesy of Landslide