One of Britian’s hottest game shows put Pittsburgh’s entrepreneurial spirit to the test in a contest to develop the next great sauce for
H.J.Heinz Company.
Several Pittsburgh adults—Emmai Alaquiva of
Ya Momz House, Nathan Martin of
Deeplocal and Kelley Skoloda of
Ketchum—were pitted against three students in an episode of “Beat the Boss.” Filmed in locations around the city and Kennywood as well as LA, the two teams were challenged by Heinz to create and market a new sauce for kids.
The Pittsburgh episode, which has already aired in the UK, will debut at a special screening on Thursday, April 30th, from 6 to 8 p.m. at the
Pittsburgh Filmmakers’ Melwood Screening Room. A donation of one canned item is requested for entry into the theater for the Greater Pittsburgh Community Foodbank.
“We developed a sauce we called Ketchee—as in Ket-chee! You have to say it like you’re excited,” Martin explains. “We went crazy on the packaging. The kids were more experimental and spent way more time putting everything in the kitchen into their sauce.”
Without giving away the winner, Martin reveals that the Pittsburgh adult team devised a unique, snap-together, animal-shaped bottle with a mash-up of ingredients. The student team, two Brits and a student from Penn Hills, created Rocket Sauce in a spaceship bottle with stickers.
The
Art Institute of Pittsburgh also makes a brief cameo appearance.
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Writer:
Debra Diamond SmitSource: Nathan Martin, Deeplocal