"To create radical new experiences, think more like an artist than a developer, more like a freight hopper than a commuter and more like a parasite than a human."
That's Deeplocal's Nathan Martin on "Gutter Tech," a term he coined from hacker slang to describe the creative process behind Deeplocal's service technologies, a topic he will take on the road this month to two high profile engagements. First stop will be Hollywood, CA for the Next Generation Content forum, where he will dish about the future of creative services and digital media marketing before Universal, Dell, Pepsi and Gatorade.
Next comes the Ad Age Digital Conference in NYC where he joins Microsoft, AOL and others for further reflection and more far out inspiration.
"We're this little company from Pittsburgh speaking at both of these events in the same quarter," says the CEO, a former punk metal band leader turned digital artist/entrepreneur. "For a small company like us, it's a pretty big deal. It's great for us and great for the city."
For Martin, it's all about small teams with diverse backgrounds working together. "We take a gutter approach, an artistic approach to get really cool experiences out there real quickly." For example, the Nike Chalkbot, a hydraulic robot that spray painted inspirational messages on the roads at the Tour de France, was built by a team in 7 weeks.
Deeplocal recently added several hires, bringing the total employees to nine. The company is intent on adding employees at a careful pace with 200% year over year growth. Last year was Deeplocal's best year ever and this year may top that as it continues to attract clients from this region and beyond, says Martin.
Coming soon, a new mobile app for Volkswagen.
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Writer: Deb Smit
Source: Nathan Martin, Deeplocal
Image courtesy of Deeplocal