When it comes to the science of beauty, Nicki Zevola knows her stuff.
The CEO of FutureDerm
, Pittsburgh's own Estee Lauder, prides herself in educating women on the chemistry of cosmetics through her line of beauty products and an accompanying blog.
With two products already on the market, the startup has rolled out several new ones, including a customized face moisturizer designed to meet the personal needs of each user. FutureDerm Specialist is a patent-pending blend, bringing together elements of modern skin care chemistry, digital technology and the old-school apothecary, says Zevola.
Customers fill out an online survey about their skin care needs and an algorithm does the rest, creating a personalized formula from more than 100 different combinations of active ingredients.
Also new is FutureDerm’s Vitamin C Eye Cream, Skin Reborn Facial Cleanser and Seven Wonders Antioxidant-Rich Toner, which join the Time-Release Retinol 0.5 and Vitamin CE Caffeic Silk Serum (a vitamin C formulation). The products were formulated to work together as an overall skincare system.
For seekers of a more organically-based system, the FutureDerm Organic 8 line--a cleanser, toner and moisturizer--is made from all-natural skin-care ingredients.
“We have a very scientific-minded audience,” explains Zevola. “We’re very authentic about who we are and what we represent. Women care about whether it works, not the fancy packaging and high price point.”
Another two products will be developed under a different brand name. Zevola declined to elaborate on them at this time. All will be available by Dec. 10th
“What’s nice about the FutureDerm line is you get a wide assortment of ingredients that are scientifically proven. Everything is biocompatible to get maximal results,” she says.
The company has an office below Alpha Lab on Carson Street on the South Side and recently hired a chief marketing officer (formerly with TripAdvisor). FutureDerm employs seven; manufacturing takes place in Pittsburgh, Alabama and New Jersey.
FutureDerm’s growing success comes from a caring approach that is conveyed through its blog and responding to requests and questions through social media, Zevola says.
“I always say people don’t care what you know till they know that you care,” she says. “The fact that we have a lot of heart comes through. We’re walking before we run, but making great progress.”
Writer: Deb Smit
Source: Nicki Zevola, FutureDerm