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Innovation & Startups

PopUp Pittsburgh! invites Zombies to film in Fineview, extras needed!


The neighborhood of Fineview will be the backdrop of a Hollywood horror movie on May 21st when the 3rd Annual PopUp Pittsburgh! Lights! Cameras! Fineview! descends on the Northside community. Extras Needed!

Fineview will be the setting of a half-day phenomenon staged by Leadership Pittsburgh to draw attention to several recent redevelopment projects and the community's now thriving residents and businesses.

"Spineview," written by the LDI class, is a tale of the zombies, the social ills that once plagued the neighborhood and threatened the neighborhood's decline. The cure to zombism is presented as civic involvement, portrayed by the hero who cures the community of the zombie attack and restores it to a greater good.

"We call it an entertaining film with a social conscious," says Christopher Whitlatch, manager of marketing and communication for The Pittsburgh Foundation and one of 50 emerging leaders in this year's LDI class.

The family-friendly mockumentary will focus on five locations, including the entrance to the WPXI tower. Plenty of food will be on hand, as well as contests and celebrity zombies.

Expect the red carpet treatment and Zomburgh, the Brookline company that teaches self defense and skills in the context of the zombie culture. The video will be filmed by the Point Park digital production department; the Douglas School in Monessen will provide makeup.

PopUp Pittsburgh is held with support from The Pittsburgh Partnership for Neighborhood Development. Last year more than 2,000 attendees joined in the fun!

Writer: Deb Smit
Souce: Christopher Whitlatch, Danielle Tyson


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