What do you do when your Apple device--iPod, iPad, iPhone--breaks and Apple can't or won't repair it for less than the original price of the product?
DigiExpress in New Kensington is building a thriving business as a cost-effective repair solution for customers. Their high-ranking placement in computer searches is helping to attract a national clientele and B2B customers as well.
"We focus on physical damage not covered by Apple under their warranties," explains Dan Long, senior account manager for DigiExpress. "Apple is our sweet spot. They generally don't want to be involved in the repair of these issues."
DigiExpress was founded by Michael Polimadei in New Kensington in 2007 and has serviced nearly 100,000 customers to date. In addition to consumer repair, the company is picking up business from other businesses, school districts and national universities.
The company, which doubled in size in the last year from 12 to 30 people, is always looking for qualified electronic repair technicians, says Long.
With the growth in popularity of Apple products, DigiExpress launched a second service website this year,
Superior Repair Solutions, providing business customers with reliable repair service and a fast turnaround.
What sets DigiExpress apart from other third-party repair services is the parts are OEM quality, explains Long. The company charges a non-refundable $25 for diagnosis of a product.
If a product can be repaired for less than half of its original purchase price, it's generally worth repairing, Long says. An average iPod repair is $64, including shipping, which is better than buying a new one which starts with the Nano at $149.
DigiExpress is open 7 days a week. Products may be mailed in or brought into the 2-floor location. Once a diagnosis is made, a customer can decide whether to proceed with the fix. All repairs are guaranteed for 30 days.
DigiExpress does not work on Mac laptops.
"This is just the tip of the iceberg," says Long. "I really see this as the beginning of our growth."
Source: Dan Long, DigiExpress
Image courtesy of DigiExpress