Premier Innovations Group believes every responsible drinker deserves a DrinkyPal, an appropriately named iPhone app that may be accessed through a QR code, just a Clique vodka bottle away.
The Strip District-based importer says it's the first liquor bottle in the state with a QR code that offers access to a handy app that provides a list of the nearest taxi companies and hotels, should the need arise. The app is available through the iTunes store for free as well.
Founded in 2007, Premier develops private label liquor brands--Clique Vodka and Don Panteleon tequila to start--and markets them through viral, event-driven entertainment and social media outlets.
Faded Industry, a subsidiary of Premier that coordinates events and promotions, is also based in Pittsburgh. The firm has a core team of 14 and 37 promotional models, says Lauren Norris, spokesperson.
The company, with corporate headquarters in the Penn Rose Building, is planning for more growth and hiring. The interactive bottle is available in three states; the company plans to expand across the U.S.
Premier believes social media is key to its marketing success. To help with this, Pittsburgh-based
Songwhale is powering the
CliqueVodka mobile website. There's a Facebook Fan and Twitter page too.
“Being in the liquor business, it is our company’s biggest goal to stand out by accomplishing outstanding corporate and social responsibility. We are proud of our branding department for putting together an application with cutting edge technology towards better safety against the potentially dangerous effects of alcohol consumption,” says Noah Cohen, CEO of Premier.
Writer: Deb Smit
Source: Lauren Norris, Premier Innovations Group