, makers of digital tools and widgets that collects and analyzes consumer opinion and behavior, has raised $1.2 million to expand the company and roll out a new audience measurement platform.
Investing in the round was global marketing research firm, The NPD Group, national polling company ALR and Kevin McClatchy, director of The McClatchy Company and former owner of the Pittsburgh Pirates. Civic Science previously raised $1.6 million, bringing the total investment to $2.8 million.
The company was founded in 2008 by John Dick, CEO, with data technology developed by Carnegie Mellon University. The early polling widgets were published on Pop City
and Pittsburgh Today as well as local newspapers.
The funding will accelerate marketing and product development around the IntelligentQuestion, or iQpoll, an unique polling platform that plugs into websites, social networks and mobile platforms, says Dick. CivicScience will add four to its staff of eight, salespeople and software engineers.
The platformed is offered to publishers free of charge. The information is then gathered by the firm, analyzed and the data sold to marketing researchers, advertisers, anyone with a need to understand the public's inclination or opinions in a given area.
"Ultimately this funding will help us to rapidly expand the number of websites that are using our technology and increase the amount of data we are collecting and analyzing," says Dick.
Writer: Deb Smit
Source: John Dick, Civic Science