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Downtown Reflections. Photograph by Brian Cohen.
Downtown Reflections. Photograph by Brian Cohen. | Show Photo

Innovation

Send a text, catch a bus with Port Authority pilot program

The Port Authority of Pittsburgh is reaching out to young riders in an effort to improve the region’s transit system.

RouteShout allows riders to access bus arrival times from their mobile phones. The pilot program, launched by Pittsburgh’s deeplocal, is being beta-tested at 22 stops near areas that primarily serve college students.

Just look for the orange signs at select stops, each labeled with a unique code, explains Judi McNeil, spokesperson. A rider simply texts in the code and instantly receives arrival times for the next buses, a process that pulls timetable and location data from the Port Authority’s database.

Additional features, in the works, hope to turn the region’s bus stops into living kiosks of information.

“If this helps to lessen the 5000 calls coming into our service center every day—people asking when is my next bus—this is something we may want to expand,” says McNeil. “As funding allows, riders will see a greater focus on technology, especially in the Oakland area where the Web-savvy folks are.”

The Port Authority, in the midst of a major upgrade of the region’s transit system. hopes young riders will offer feedback on its service. An online survey, “Don’t Just Sit There, Tell Us What You Think,” encourages younger riders to offer suggestions and suggest new ideas.

New programs underway include smart card technology, the use of a debit card instead of paper tickets for regular riders. City students would be able to use their university IDs to ride.

“There’s a huge focus on green commuting as a way to reduce traffic congestion, pollution and the carbon footprint,” says McNeil. “If we focus on young adopters, there’s a good possibility they will continue to use public transportation for the rest of their lives.”

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Writer: Deb Smit
Source: Judi McNeil, The Pittsburgh Port Authority

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