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Innovation & Startups

Thorley Industries rolls out The Breeze, the play yard that assembles itself; makes Inc 5000 again

Bringing up baby seems to get easier every day, thanks to advances in mechanical technology. But this one takes infant gear to a new level of ease.
Pittsburgh-based Thorley Industries, also known as 4Moms, is rolling out a robotic, one-touch portable crib that pops open without breaking a sweat. If you’ve ever tried this at home with the older technology, you know that getting a portable crib to stand can be as confounding a Rubik’s Cube. 
You know the joke, how many parents does it take to open a pack-and-play? All of them.
Dubbed “The Breeze,” Thorley’s latest entry on the baby gear market is as pretty to watch in action as their earlier products, the power-folding Origami stroller and the gently swaying mamaRoo. It also comes with a removable bassinet and a portable changing bag.
Thorley has raised $20 million led by Boston-based Bain Capital, the private investment firm founded by presidential hopeful Mitt Romney, to expand company product development, invest in supply chain and logistics and initiate global expansion, says Thorley.
With headquarters in the Strip District, Thorley employs 52 and sells its product in retail stores across the country as well as 23 countries overseas. The company recently made the Inc 5000 list at #743 and was listed at #55 in the Consumer Products and Services category.
Watch it.

Writer: Debra Smit
Source: Emily Cappo, Thorley Industries
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