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Downtown Reflections. Photograph by Brian Cohen.
Downtown Reflections. Photograph by Brian Cohen. | Show Photo

Innovation

Body Media unveils chic and sleek weight-loss armband at CES

Body Media’s wearable weight loss technology made a splash at the Consumer Electronics Show in Las Vegas this month.
 
The Pittsburgh company unveiled its Core 2, a smaller and sleeker armband that comes with interchangeable fashion plates and straps for the stylish workout enthusiast. 
 
Not only is it the smallest wearable multi-sensor device of its kind, it features a new heart rate monitoring system, an energy-saving Bluetooth that enables live activity updates on smartphones and tablets, a longer battery life and an assortment of online apps.
 
BodyMedia, with offices downtown in Gateway Center, has 60 employees and continues to grow. The design work is done in Pittsburgh; the armbands are assembled in Canada.
 
“As the innovators in wearable technology, Core 2 hits on many elements of becoming more fashionable and we continue push the envelope on sensors and size," said Christine Robins, CEO, from CES last week. "We continue to grow our customers and partners year-over-year in a range of different of channels who are interested in technology to manage health and wellness,” 
 
While competition is fierce in the wearable weight loss tech niche, BodyMedia has a distinct advantage. NBC’s current season of “The Biggest Loser,” which premiered on Jan. 9th, is using the armbands and companion software to help contestants track their exertion levels, calories and food intake.
 
Writer: Deb Smit
Source: Gwen Smith, Christine Robins, Body Media
 
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