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Innovation & Startups

Business is buzzing at Bocktown Beer and Grill thanks to social media

Maybe it's the 16 rotating American craft beers on tap. Or the classic, Pittsburgh-style grub. Whatever, business is booming at Bocktown Beer and Grill in Robinson and social media is getting the credit.

This from an establishment in a fairly remote shopping center?

Owner Chris Dilla, a native of Baldwin, always wanted to open a neighborhood pub, a place with great Pittsburgh food and even better beer. Not only did she (along with her sister and hubby) pull it off, but she didn't spend a cent on advertising; Dilla pushes Bocktown out several times daily on Facebook, Twitter, Foursquare and Hootsuite. Facebook alone has 2,260+ followers.

"We wanted one place where we could drink the best beers AND eat great homemade food, all while having fun with family and friends," she says.

Bocktown features some of Pittsburgh's finest: Ricci's Sausage, Prestogeorge Coffee Roasters, Pierogies Plus, Cellone's Bakery, Signature Desserts, East End Brewing Company, Troyer Farms and Weiss Meats. Then there's the craft beers…

"Everyone told me I was crazy," she says with a laugh. " I hired a chef and 36 employees. I'm busy from the minute we open to when we close.  And it's the worst location ever (across from Target). But we're going nuts. I attribute it to world of mouth and social media. I'm diving into it."

Dilla uses WordPress. The Beer Belly Challenge has attracted a large following. The key is being fluid with the fluid information, she says.

"We're just blessed. How can we get so lucky to open a successful business in a horrendous economy? Social media is our advertising. So many people aren't utilizing it."

Stay tuned for posts about a second Bocktown Beer and Grill opening this year in Beaver.

Writer: Deb Smit
Source: Chris Dilla, Bocktown Beer and Grill

Image of Chris Dilla (and Mr. Potato Head) courtesy of Bocktown

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