Right now the workforce is experiencing a major shift as baby boomers begin to retire and Millennials move in. With this shift comes a disconnect between traditional top-down management and employees, which has led to turnover and lost productivity across the board. Pittsburgh-based startup Emplified
is breaking on to the scene with its employee-led retention solution for businesses that brings workforce engagement into the modern era.
“There’s a huge disengagement in the marketplace,” says Emplified founder and CEO Alex Gindin. “Only 30 percent of employees in the knowledge workforce are actively engaged in the market. The largest portion of disengagement belongs to Millennials right now because companies don’t know how to work with them.”
Gindin founded Emplified on the belief that workforce engagement is not something that can be delegated from the top-down through surveys and periodic performance reviews.
“[Workforce engagement] must be cultivated and nurtured from within the organization and driven from the bottom up,” says Gindin. “It needs to show the context and impact of individual efforts on the organization and clearly reinforce individual career paths. This is where Emplified comes in. We elevate employees above their routine for a few moments each day in order to let them capture and curate their professional development, business impact, personal accomplishments and individual needs.”
This seems like a tall order, bur Emplified provides this service through its secure online platform and facilitates regular dialogue with individual employees to uncover critical blind spots, navigate career paths and help them take control of their employment.
“We empower employees to manage up by amplifying their skills, accomplishments and needs and provide managers with critical insights needed to grow, shape and retain their people,” says Gindin.
Emplified is looking to work with companies in the small-medium business market in high volatility turnover fields like technology, sales, marketing and advertising.
“Most of those companies don’t have HR capabilities themselves, or if they do, HR is not their core expertise or core competency,” says Gindin.
Gindin first had the idea for Emplified about seven years ago when he managed a team of employees at Morgan Stanley in New York. As a young manager, he says it was hard to understand what his employees actually wanted in an economy where it was difficult to retain talent.
Using a model that employs a framework rooted in cognitive psychology, Emplified elevates people above their day-to-day routines or workloads to give them a perspective of where they actually are, where they are heading and their progress toward getting there.
As the former director of the University of Pittsburgh’s Pantherlab Works in the Institute for Entrepreneurial Excellence
, Gindin has solid experience launching products and technologies and bringing them to the marketplace. Emplified recently completed its alpha phase and is streamlining the platform and addressing scalability this summer with plans to release a full-featured version in September.