What is the Internet saying about you?
An accurate social media profile is critical in today’s job market. But how to manage the wild west of online content and ensure that the information out there is accurate?
Social Media Information
(SMI) is rising to the challenge, an information solutions company working out of the Riverside Innovation Center. SMI rolled out Social Fingerprint
in 2012, a simple online tool that gives anyone a read on potentially incriminating and embarrassing online posts.
SMI has more recently released two business to business products: EPLOY, a pre-employment screening tool to help companies find and retain the best employees; and EGLE, software for legal professionals and insurance analysts to investigate suspicious claims, criminal histories and reduces fraudulent insurance claims.
A premium product to help people with profile or reputation management may be next, says Chris Gormley, CEO, formerly of Pittsburgh companies FreeMarkets, Tiversa and Omnyx.
“People should have the ability to monitor their own reputation,” he says. “We think there’s a big market for this.”
Gormley recently addressed college students at Pitt, prolific users of social media who might want to think twice about what they post on Facebook. Thirty-seven percent of employers today are using social media to research job candidates, he says. Facebook and LinkedIn are the most popular, used 65% of the time.
Industries that use social media the most when hiring are IT (52%) and Healthcare (28%). Of the remaining companies, 11% say they plan to start using it soon, he says.
So before that happens, one might want to try Social Fingerprint.
As a frequent user of social media and an online writer, I signed up, offered a few details and began receiving daily lists of potentially damaging information on myself.
Several problems popped up, all of which were false positive, fortunately. Here’s what Social Fingerprint had to say:
My name was closely linked with the words guns, riot, police and charges
. Turns out it was a Pop City story, written by me, on “Behind the Scenes at the G-20.”
My name was found with the words roasted, served and hash
. Another Pop City story about readers’ favorite dishes in Pittsburgh.
There was a mugshot that wasn’t me, whew
, but one Debra Jeanne Smith who was charged with second degree murder for stabbing her boyfriend in Florida.
Most interesting was a site called Instant People Finder, which knew all my names, before and after marriage, and listed every place I’ve ever lived, all five, and my correct age.
Okay, I’m sleeping at night for now.
“You have to know what’s out there,” says Gormley. “You want to control your own online brand and know how to manage that. “
Writer: Deb Smit
Source: Chris Gormley, SMI