Getting real world digital experience is what PGH YOU
is all about, a student-driven publication and website created at the Art Institute of Pittsburgh.
This marks the third time Rob Straw, Shawn O’Mara and Tamara Pavlock have worked together to create a printed pub and online website with everything in it--videos, graphics, photography and moving social media parts.
While the first two efforts targeted 30-year-old males—PGH Man—PGH YOU was created with young male and female urban professionals in mind, those living the life in Pittsburgh and looking for good dining, dating and dressing.
“Students today need these resume builders,” says O’Mara. “It helps them create a portfolio and teaches networking.”
“Only a few college students have a full-blown publication like this in their portfolio,” adds Pavlock. “It’s totally unique.”
The students came together for 11 weeks and mapped out the undertaking, which involved the creation of a website creation, videos and motion graphics. ABC Printing donated – for the second time – the printing of the publication.
The glossy print publication is generating quite a buzz on campus, says Pavlock.
“The class is a bit like a reality show,” adds O’Mara. “They dedicate a lot of time to this. It’s a very popular class.”
Writer: Deb Smit
Source: AI of Pittsburgh