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Civic Impact

You knew the Giant Rubber Duck would be on the cover ...

With a cover featuring Pittsburgh's largest visitor last year – the giant rubber duck – VisitPittsburgh's new 2014 Official Visitors Guide to Pittsburgh, which debuted last week, also features double the number of neighborhoods.
"There's a travel trend," says Connie George, the organization's vice president of communications. "People want to get a taste of a city by experiencing its neighborhoods – and actually neighborhoods are what makes Pittsburgh so strong."
VisitPittsburgh picked neighborhoods that past visitors have liked, and that are home to their own attractions: Mt. Washington, East Liberty, Downtown, North Shore, Strip District, Lawrenceville, Oakland, Shadyside and two that aren't even city neighborhoods: Sewickley and Monroeville. 
The book marks the debut of the group's new brand: a bridge and river logo and the slogan "Mighty. Beautiful."
"We tried in the book to show that Pittsburgh is a friendly city and a very vibrant city that has transformed itself into a surprisingly progressive city," George says.
The book goes free to potential tourists who call for information or those who stop by VisitPittsburgh's seven welcome centers, from Fifth Avenue Place and the Duquesne Incline to Golden Triangle Bicycle Rental. Their sales team also uses it to attract conventions and inform visiting press, including 90 travel journalists a year.
It also features "new and exciting photography," she adds, including the cover shot by local photographer Roy Engelbrecht (http://www.rephoto.net/) and photos by ex-Post-Gazette Pulitzer winner Martha Rial, among others.
It will be available for download "soon," the group says.

Writer: Marty Levine
Source: Connie George, VisitPittsburgh
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