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VIA audio-visual collective opening mixed-use event space in East Liberty

A new event space is opening in  East Liberty which aims to be the missing link between nightlife and cultural institutions.  The venue is a project of the Pittsburgh-based audio-visual collective VIA, best known for their annual three-day VIA Music & New Media Festival.

"In Pittsburgh, and a lot of cities, I think there’s a clear line between nightclubs and music and art gallery," says VIA's media coordinator Tara George.  "Those scenes don't really overlap a lot of times.  So I think this will be a great opportunity to bring both of those cultures together."

Known as 6119 (the venue's address on Penn Avenue), the space will be a renovation of a 3,000 square-foot former social club, in partnership with the building's owner, East Liberty Development (ELDI).  Programming will include DJ/club nights, video screenings, experimental performances, small concerts, and pop-up programming and exhibitions

The space, which has been inactive for the past decade, will offer a large performance area, bar and lounge, and a small mezzanine for installations.  Bar nights at the venue will be presented by Lawrenceville's Round Corner Cantina. 

George says the space will also be used to host some of the events for the VIA Music & New Media Festival, which has previously been held in various venues throughout the city.

Next week's grand opening weekend (July 20-21) will feature French hip hop beatmaker Onra and Toy Selectah (Mad Decent), Mexico's "moombaton mix-master."  And in keeping with VIA's efforts to integrate visuals with music, local emerging video/new media artists Di-Ay Battad and Timothy Sherman VJ will  create audience-interactive visuals in conjunction with the main acts.

Writer:  Andrew Moore
Source:  Tara George
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