, a hip, yoga-inspired athletic apparel company, opened in Shadyside last Friday. The retailer makes clothing designed for yoga, running, dancing, and other sweat-inducing activities. The opening celebration included a series of in-store yoga classes taught by Darcy Lyle and Jesse Bueno.
The company chose to open a store in Pittsburgh because it’s an active, healthy community, and a good fit for the Lululemon brand and stores, says spokesperson Tracy Keough.
The fabrics used by Lululemon are wicking, which means they pull moisture away from the skin, spreading evenly throughout the fabric and evaporating quickly. Keough says the clothes are built by athletes for athletes, using feedback focusing on fit, function and technical performance.
Designs are available for both men and women. Keough says the fabric blends are not only good for athletic pursuits, but they’re beautiful too.
Lululemon was founded in 1998 by Chip Wilson, a Vancouver veteran of the surf, skate, and snowboard business. According to company lore, Wilson wanted to design a technical athletic fabric that was more appropriate for yoga than common cotton fabrics. The designs he developed were successful, and sparked an “underground yoga clothing movement.”
Keough says her company seeks to create authentic relationships in communities, and is grassroots focused. The Shadyside store hopes to be a local source for information on yoga, running, fitness, health and goal-setting.
Located at 5518 Walnut Street, in Shadyside, Lululemon Athelitca is open Monday through Saturday, 10 a.m. to 8 p.m., and Sunday, 11 a.m. to 6 p.m. 412-687-3592.
Writer: Andrew Moore
Source: Tracy Keough