Pittsburgh’s Lawrenceville neighborhood—recently featured in
The New York Times—has unveiled “History in the Remaking,” a new identity
campaign spotlighting its independent and eclectic eateries, boutiques,
galleries, and venues.
The $115,000 project includes the installation of five custom-made
signs, two benches and 50 trashcans. Central to the locally grown
effort is a new logo that conveys Lawrenceville’s historical character
and creative metamorphosis. Designed by Lawrenceville resident Paul
Schifino, the logo won a 2007
Pennsylvania Downtown Center award.
“People have something to rally behind. The majority of people who live
and work here are evangelists, and know it’s at the forefront of doing
interesting things. We’re reflecting everyone’s pride,” says Jennifer
Kent with
Lawrenceville Corporation.
Large gateway signs, depicting the logo in textured metal and
fabricated by Lawrenceville-based McKamish, are being installed on
Butler St. and Penn and Liberty Aves. A 38-foot sign will be installed
in front of greenery at 40th St. Inviting metal benches and trashcans
have been installed at 51st and Butler Sts. Twenty of the project’s 50
trashcans are in place. “It’s a good opportunity for public art, so it does double duty.
Lawrenceville is all about keeping streets clean. We have a
prototype—hopefully other neighborhoods will do this too.”
The project includes billboards, banners, promotional t-shirts and
window decals, and a new website created by Lawrenceville-based
Group 2 Design,
Katy D. Design and
art:product. “The website tells stories
from people who love Lawrenceville. It’s authentic—which is the
neighborhood,” adds Kent. “It would have cost more to buy off-the-shelf
products or use national vendors. We’re reinforcing our identity at a
lower cost.”
Writer:
Jennifer BaronSource: Jennifer
Kent, Lawrenceville Corporation
Image courtesy Lawrenceville Corporation/16:62 Design Zone