During its World Congress and annual conference in New York City last week, the
International Downtown Association
recognized a two of Downtown Pittsburgh’s innovative improvement programs.
The Paris to Pittsburgh
Sidewalk Activation and Façade Improvement Program received a Downtown Pinnacle Award, and the Peoples Gas Holiday Market claimed a Merit Award. Both programs are the work of the Pittsburgh Downtown Partnership
“The façade program, we were told, was chosen because of its longevity. When you walk around Downtown, it’s easy to see the impact that this program has had,” says PDP spokesperson Leigh White. “In Market Square, there’s hardly a single restaurant which hasn’t taken advantage of Paris to Pittsburgh. It’s definitely changed the face of the city.”
As a Pinnacle Award recipient, the PDP is responsible for producing a webinar on its winning project, and spreading its methods of downtown revival to other cities making to look improvements. That’s nothing new for the PDP, whose staffers are regularly asked to make presentations on Project Pop Up to other downtown associations looking to innovate.
The holiday market
, on the other hand, is a relatively new program.
“It was just introduced last winter, and we’re really excited to bring it back this year,” White says. “The whole reason for doing it is that we felt there was a need to have something anchored for the season in Downtown Pittsburgh.”
The holiday market, which serves as a benefit for the Greater Pittsburgh Community Food Bank, raised $25,000 last year. White anticipates eclipsing that mark this year. The market will open the day after Light Up Night and run an extra week. The PDP plans to more than double the number of participating vendors and make Market Square “feel more like a village,” according to White.
Writer: Matthew Wein
Source: Leigh White