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GBA presents premier conference on green building for region

Green$ense, the region’s premier conference on sustainable building, will take place on March 15th at the Westin Convention Center Hotel downtown. Presented by the Green Building Alliance (GBA), the event educates developers, real estate brokers and investors from a six-state region about the economic benefits of green building.

Keynote speaker Susan Eastridge, chief executive officer of Concord Eastridge, will discuss the design of RiverParc, The Pittsburgh Cultural Trust's $460 million mixed-use development. “Pittsburgh is pretty impressive; there's a high degree of interest in and acceptance of green building," says Eastman. "We're able to involve local firms who are national leaders in the industry. People here are knowledgeable and savvy because it’s been a focus for decades.”

Sessions will address the impact of green building on the insurance industry, and will present tips for improving air quality, reducing energy usage and maximizing recycling. New data about how companies involved in green building are trading at higher levels on Wall Street will be presented. Jim Hartzfeld, managing director of InterfaceRAISE, will explain how his environmentally hazardous carpet company became a “triple bottom line” corporate leader.

“It’s the only regional conference focused strictly on bottom line costs and benefits of green building,” says Ryan Snow, GBA's director of education. “It’s really cutting-edge.” The conference features an exhibit of green building products, and tours of several LEED-certified developments, including EastSide and Blackbird Artist Lofts.

“Investors are now interested in sustainability,” says Eastridge. “We’ve watched the green building movement move from passion-driven, peripheral participants, to become something that’s more mainstream.”

Writer: Jennifer Baron
Source: Susan Eastridge; Ryan Snow

Image courtesy of Green$ense

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