Imagine a world in which local craft distilleries are thriving and you can buy their products online, rather than only at the distillery because the state stores still don’t carry them.
That’s crazy talk!
Where do you think you are? Pennsylvania
The Pennsylvania Liquor Control Board
and the state’s Independent Regulatory Review Commission are vetting regulation changes which would allow permit-licensed limited distilleries to deliver their products directly to consumers.
If everything goes smoothly, you’ll be able to order that bottle of Wigle Rye
or Maggie’s Farm Rum
over the internet and have it delivered straight to your door.
According to PLCB spokesperson Stacy Kriedman, there are three stages left in approving the process. The first step will take place next Thursday, when the PLCB and IRRC will hold a public meeting on the regulatory changes.
“If the regulations are approved, the attorney general’s office will have 30 days to approve them. If the attorney general’s office approves, the regulations would be effective once published in the state bulletin,” Kriedman says.
All told, home delivery from permit-license limited distilleries could be a reality in Pennsylvania by late April.
“We’ve been working on this with them for a couple of years and they very readily saw the potential of cultivating local and state economies around this opportunity,” says Wigle co-owner Meredith Grelli. “We’ve built a business on selling directly to consumers, so we see this as a continuation of that, but we’re doing things that you can’t really do if you’re trying to meet volume demands for a big distributor.”
In November of last year, the state relaxed laws on limited distilleries, allowing them to self-distribute to bars and restaurants on a wholesale basis. That makes it easier for restaurants to patronize local liquor makers, but the new regulations would do even more to open up the market.
“Act 113 of 2011 created the limited distillery license and the regulations are really just an update to that, and to make sure that limited distilleries have the same privileges as limited wineries,” Kriedman says.
Craft liquor sales account for .1 percent of Pennsylvania’s alcohol market. That might not sound like much, but availability has always been a mitigating factor.
“It’s an enormous opportunity for growth for us, going from one retail location in Pittsburgh to being available to entire state,” Grelli says. “If we can go from .1 percent of this area to .1 percent of the state, that’s meaningful.”
Writer: Matthew Wein
Sources: Stacy Kriedman, Meredith Grelli