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Lawrenceville : Development News

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Shannopin's Village gets $439,000 URA loan, project moves forward

Shannopin’s Village, a project planned for Lawrenceville’s Butler Street, has received a much needed loan from the Urban Redevelopment Authority.  The $439,000 loan will assist in construction of the infill development project, and is met with a $63,000 Streetface grant.

Developer Kris Senko says after several years of planning, this loan from the URA fills a crucial financing gap and will allow the project to move forward.

“Without Mayor Luke Ravenstahl and the URA this just wouldn't have happened,” Senko says.  “That was the biggest piece to the whole puzzle for us.”  

The project consists of two new buildings, at 3810 & 3822 Butler Street, each featuring up to two commercial storefronts and two rental apartments.  A new street, Shannopin Lane, will be constructed between the two buildings.

The 1,350-square-foot apartments will include two bedrooms, one and a half bath, and off-street, rear parking.  The first-floor commercial spaces will be designed for restaurant, office, or retail space.  Original plans called for a series of additional town homes, but the project has been scaled back to include the Butler Street structures only.

Senko says his development team has worked closely with the Lawrenceville Corporation and Lawrenceville United, and that those relationships helped facilitate the URA loan.

The facades of Shannopin’s Village have been designed to fit the historical context of existing structures on Butler Street, which made the project eligible to a Streetface grant from the URA.  

Senko says excavation of the Shannopin’s Village site will begin later this month, with an expected project completion date of spring 2013.

In addition to this project, Senko Construction is currently partnering with October Development in the construction of Doughboy Square’s new townhouse development.  


Writer:  Andrew Moore
Source:  Kris Senko

Preserve Pittsburgh Summit to engage over 300 students with historic preservation

This Friday over 300 students from Pittsburgh-area schools will participate in the Third Annual Preserve Pittsburgh Summit.  Hosted by the Young Preservationists Association (YPA) of Pittsburgh, the event will take place from 9:00 a.m. to 2:30 p.m. at the Heinz History Center in the Strip District.

YPA President Dan Holland says the event is designed to teach young people what it takes to bring old buildings back to life, and to encourage engagement with historic structures in their own schools and communities.

“Our goal is to get young people reengaged in the community, and to help shape a better future in their respective communities,” Holland says. “We want Pittsburgh to be a center for youth activity and innovation.”

The year’s theme is Change and Continuity. As part of the summit, seven different tours will lead participants through the Strip District, Lawrenceville, and Downtown Pittsburgh.  Holland says these tours will showcase historic properties that have both changed and remained the same through preservation.

The tours are organized by themes, including food, waterfront, loft housing, bridges, Main Street Lawrenceville, and a downtown walking tour.

Holland says he hopes the summit can instill within young people the confidence and the ability to do similar type restoration projects in their own community.  He hopes students can become motivators for restoring historic properties.

“If they go back to their neighborhood and they see that there's a vacant building, they will then be able to say, this building doesn't have to be torn down, it can actually be restored,” Holland says.

Keynote speakers include State Senator Jim Ferlo, city council members Patrick Dowd and Natalia Rudak, and Felicia Mayro, Director of the Neighborhood Preservation Center in New York City.

Tours are currently full, but $10 tickets to the lunch are still available.  For more information contact the YPA: 412-205-3385.


Writer:  Andrew Moore
Source:  Dan Holland

Locomotive Lofts on track in Lawrenceville

A new adaptive-reuse apartment project is set to take shape in Lawrenceville.  The Locomotive Lofts project, located at the corner of 49th and Harrison Streets will create 34 market-rate units in this former industrial site.

“It’ll definitely be the most state of the art apartment complex in Lawrenceville,” says project developer Ernie Sota, citing security, energy efficiency, balconies, and off-street parking.  The project will be a complete renovation with new construction, designed by architect Paul Rodriguez.

Sota says Locomotive Lofts LP will aim for LEED gold certification.  Solar photovoltaics will be used on the roof, along with HVAC heating and cooling systems, and LED lighting. 

Sota and partners paid $150,00 for the 20,000 sq. ft. former office building.  The project is expected to cost $5 million to develop.  The building was once home to H.K. Porter Co., a manufacturer of compressed air locomotives.

Financing for the project is to be finalized soon, with construction on the units beginning in the fall. Sota says his team has worked closely with Lawrenceville United and the Lawrenceville Development Corporation, and that the community has been very supportive.

Last year, Sota developed Pittsburgh’s first net-zero home on the South Side, a home that generates as much energy as it uses annually.  Although Locomotive Lofts isn’t expected to achieve net-zero, Sota says this building will use only about 25% of the energy in a typical apartment building.

Sota believes renters understand energy efficiency equals a lower cost of living, but also that there are certain human comforts in green building techniques. 

“All these things lead to a more enjoyable, healthier lifestyle,” Sota says.


Writer:  Andrew Moore
Source:  Ernie Sota

Image Credit:  Paul Rodriguez Architect


Gastropub Alchemy N Ale opens in Upper Lawrenceville

A new gastropub, Alchemy N Ale, has recently opened in Upper Lawrenceville. Located in the former Mama Rosa building, owner David Santa says gastropubs are simply pubs which specialize in serving high-quality food.

Gastropubs first appeared in England during the mid-1990s, challenging the concept of conventional bar food, and remodeling classic pub interiors for a more trendy setting. And Santa says he has done this exact thing with an established dining space in Pittsburgh.

"We took it and revamped it," Santa says, "Exactly what I think a gastropub is--taking an old pub and putting a new spin on it...making it fresh, cool, and new again. And we've definitely raised the bar on what food should be."

The menu includes fish and chips, an Alchemy N Ale burger, lobster deviled eggs, steak frites, and crab stuffed pierogi. Sunday brunch, including county-fried chicken and biscuits, espresso cured salmon, and a protein heavy Irish breakfast, is served with a Mimosa or Bloody Mary.

Santa says the atmosphere is similar to a turn-of-the-century, English-style, rustic pub. Reclaimed barn wood is used on walls, as well as the custom-made furniture.

Santa has owned night clubs and lounges in Pittsburgh and Fort Lauderdale, but this is his first restaurant. He is joined by Chef Patrick MacFarlane, formerly of the Tribeca Grill in New York City.

Santa has worked in other neighborhoods throughout Pittsburgh, but says he is happy to be a new addition to Lawrenceville.

"It's a breath of fresh air, it's just very nice to be wrapped with a great group of people here in Lawrenceville," he says.

Alchemy N Ale, 5147 Butler Street, Lawrenceville, 412-252-2156, Wednesday - Sunday.


Writer: Andrew Moore
Source: David Santa

nanoGriptech joins emerging technology hub in Lawrenceville

The growing technology hub in Lawrenceville has just added another new business. nanoGriptech, LLC announced last week that they would be expanding their operation to the RIDC Chocolate Factory building in the Lawrenceville Technology Center.

nanoGriptech was founded by Carnegie Mellon University professor Dr. Metin Sitti in 2009, as a spin-off from the university. The 2,408 square-foot space will primarily be used as office and laboratory.

"Lawrenceville is a great and developing area for high-tech start-ups like ours," Sitti says. "The Chocolate Factory is a great new building with both office and manufacturing infrastructure, which is a great positive for us to hopefully expand in this space in the future."

The company's work is inspired by animals and insects commonly found in nature. The unique climbing ability of geckos and insects are due to micro and nano-scaled foot-hairs--abilities that nanoGriptech hopes to synthesize and recreate for new, innovative purposes.

At their space in Lawrenceville, nanoGriptech will aim to develop and mass-produce repeatable polymer adhesives for a variety of product applications.

RIDC President Donald Smith says this expansion to Lawrenceville reflects that neighborhood's emergence as a community that attracts the young talent which is fueling these start-up companies.

"I think this reflects the emerging Pittsburgh economy where university driven spin-outs are making up an increasing proportion of the companies...and it's not just an Oakland phenomenon," Smith says. "And this is just the latest in a long line of successions that I think shows that the regional strategy is paying dividends."


Writer: Andrew Moore
Source: Donald Smith, Metin Sitti



Croghan's Edge in Lawrenceville to bridge history with modern townhouses

When it came to naming a new development of townhouses in Lawrenceville, Emeka Onwugbenu decided to put the question to neighborhood residents. And so after conducting a naming contest in partnership with Lawrenceville United, the sloping, island-like parcel of land on Penn Avenue came to be known as Croghan's Edge.

The townhouses, which are designed by mossArchitects, will feature a combination of corrugated metal, cedar wood, and cement siding facades. E Properties and Development held a groundbreaking ceremony at the site on Tuesday.

Onwugbenu says the triangular, sloping site was initially viewed as a challenge from a design perspective, but that they were able to engage mossArchitects to overcome that. "We turned what seemed like site problems into opportunities," Onwugbenu says.

"Working with moss, they kind of created this box-like feel to it, where they pushed, pulled, and stretched different levels of boxes to create townhouses you've not seen in Lawrenceville before," Onwugbenu says.

The interior spaces will be in keeping with a contemporary/modern feel, Onwugbenu says, including nine-foot ceilings on all levels, designer kitchen layouts, and granite countertops. E Properties expects the homes to be move-in ready by September.

The name Croghan's Edge refers to George Croghan, who was know as "the king of the traders." One of the area's first settlers Croghan built his home in the vicinity in the 1760s, long before modern Lawrenceville was conceived.

The new homes will be located in a part of Lawrenceville which hasn't seen as much redevelopment activity as the bustling Butler Street corridor. Onwugbenu hopes this transformation of an under-utilized space into new and unique housing is a trend that other builders will follow.

The development is breaking ground in more ways than one, and "speaks to the next level of growth in the area," Onwugbenu says. "I feel Croghan's Edge is the continuation of the renaissance [and] rejuvenation of Lawrenceville."

Writer: Andrew Moore
Source: Emeka Onwugbenu, E Properties and Development

Pedal Pittsburgh showcases design and architecture with one-of-a-kind city bike ride

What better way to enjoy Pittsburgh's great neighborhoods and architecture than on a bike? That's the goal of Pedal Pittsburgh's 18th annual ride scheduled for Sunday, May 22.

A fundraiser for the Community Design Center of Pittsburgh (CDCP), the various bike rides will all begin and end at SouthSide Works. Attracting more than 2,000 riders each year, it's the only ride of its size within the city limits says Jennifer Fox, director of administration at CDCP.

"It's not about the first one to the finish line," she explains. "It's really about a leisurely ride that's going to take you past some fantastic views and places." With routes ranging from six to 60 miles, and many refreshment stops along the way, riders and families of all skill levels can take part.

The six routes travel through the South Side, Northside, Lawrenceville, Squirrel Hill and Mount Washington, giving cyclists--especially those who travel the entire 60 miles--a great way to experience the city and its neighborhoods, says Fox.

One group joining the ride is Team East End Brewing Company and OTB Bicycle Café (EEB/OTB). The first 50 riders to RSVP for their team will get half of their registration covered for the event and a Team EEB/OTB t-shirt.

This year, Fox explains, CDCP will have activities for riders at its rest stops to showcase what good planning and design brings to communities.

Over the past 10 years Fox has coordinated Pedal Pittsburgh, she says they have consistently seen more people get involved. "It's amazing to see that many people on bikes," she adds.

Registration begins at 6:30 a.m. at SouthSide Works, with the first group of riders taking off at 7 a.m.

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Writer: Alex Audia
Source: Jennifer Fox, CDCP

Eight neighborhoods receive Elm Street funds from URA

Pittsburgh now boasts more Elm Street districts. Manchester, Central Northside, Troy Hill, Lawrenceville, East Liberty and the South Side Slopes were all deemed Elm Street districts by the Urban Redevelopment Authority, with Mt. Washington and Bloomfield-Garfield receiving overdue funds.

As a complement to its Mainstreets Program, the Elm Street Program focuses on the neighborhoods surrounding Mainstreet districts, says Elm Street Program Coordinator Josette Fitzgibbons. Recipients of the funds must focus on five areas: clean, safe and green; neighbors and economy; design; image and identity; and sustainable organizations.

Each community is given funds for a one-year Elm Street planning process, says Fitzgibbons, which Mt. Washington and Bloomfield-Garfield were late in receiving. Both neighborhoods were designated as Elm Street districts in 2009, but due to state budget cuts the funding was not available.

Bloomfield-Garfield has its plan ready, say Bloomfield-Garfield Corporation Deputy Director Aggie Brose and its resident Elm Street Coordinator Kathryn Vargas. They plan on using funds for vacant lot and street cleanups, outreach and community groups. "The residents feel ownership over the planning and outcome," says Vargas, adding that she hopes more residents will get involved as plans develop further.

Mt. Washington will use its Elm Street funds to engage residents and increase curb appeal by cultivating growth, development and community investment, says MWCDC Executive Director Chris Beichner. "It will help us to attract a different population of our community to become involved," adds Program Manager Greg Panza.

Fitzgibbons says it is unknown whether the usual five years of operational funding that take place after year one will occur, depending on the state budget.

For now, it's important to work together to create stable plans that include both community programs and initiatives like streetscape improvement, she says. "It's the combination of the human and the bricks and mortar together that make it a successful program."

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Writer: Alex Audia
Sources: Josette Fitzgibbons, URA
               Chris Beichner and Greg Panza, MWCDC
               Aggie Brose and Kathryn Vargas, BGC

Lawrenceville cyclists have a new outlet at Love Bikes

When he returned to Pittsburgh in 2005 after studying art in England, Nicholas Brungo worked on bikes at REI. And now, six years later, he opened Love Bikes in Lawrenceville.

The tiny 400-square-foot store is mainly a service shop at the moment, but Brungo sells Charge Bikes and hopes to sell custom bikes in the future.

He chose Lawrenceville because his grandmother lived there, so he was familiar with the area and saw its transformation over the years. The neighborhood is flat and has a good riding population, he thought, but no bike shop. "I knew a lot of people that lived here that rode bikes and had nowhere to go that was close," he says.

He found the raw space off 44th Street behind Arsenal Lanes, and thought it would be a good place to provide commuters with everyday repairs. Eventually, Brungo would like to host events with other biking organizations in the area, such as Bike Pittsburgh.

Love Bikes is located at 212 1/2 44th Street. It is open Tuesday through Saturday from 11 a.m. to 7 p.m. and on Sunday from 12 to 5 p.m.

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Writer: Alex Audia
Source: Nicholas Brungo, Love Bikes

Photograph copyright Alex Audia

Lawrenceville Corporation's microgrant program supports local business and events

The Lawrenceville Corporation (LC), along with its Mainstreets Committee, announced six upcoming events to receive funds for its 2011 Community Event Microgrant Program.

In its 14th year, Art All Night will be the Microgrant Program's first event, which is coming up at the end of April. Others that received funds include the Lawrenceville Blossom Tour, Hand(Made) in Marriage, the Artists' Studios Tour, the Hospitality House Tour and the Joy of Cookies Cookie Tour.

Ranging from $100 to $1,500 per project, these events are meant to achieve the three major goals of neighborhood revitalization: attracting new visitors and customers, contributing to Lawrenceville's long-term growth and community organizations working together to create positive change.

"We want people to feel like they can get engaged easily," says Patrick Bowman, marketing and communications coordinator at the LC. "They're in a community that supports their ideas and supports a greater approach to community and civic involvement."

As of 2008, the LC reached graduate status in the Urban Redevelopment Authority's Mainstreets Pittsburgh program and gained the ability to enact special projects like the Microgrant Program, says Bowman. Other projects include neighborhood marketing initiatives and a sign grant program that helps businesses with new signage.

"It's all about making the Lawrenceville business district and the community a great place to come," adds Bowman.

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Writer: Alex Audia
Source: Patrick Bowman, Lawrenceville Corporation

New Kaleidoscope Cafe in Lawrenceville has something for everyone

Former Café du Jour co-owner Dan Robinson left Pittsburgh three years ago for an extended journey covering 26 countries. Many of the flavors Robinson experienced in his travels can be found on the menu of his newest restaurant Kaleidoscope Café, housed in the former River Moon Café space in Lawrenceville.

"People say that you can't have something for everyone, but I tend to disagree. You can come in here for dinner and you can spend $8 or you can spend $58. It all depends on what you want," says Robinson, who opened Kaleidoscope Café in mid-November with co-owner Erin Mangan. The menu is self-described as "American eclectic", forgoing the trendy Post-It Note-sized carte in favor of a large selection of creatively adapted sandwiches, salads, pastas, and entrees. Robinson's mention of the price range wasn't an overstatement, the $7.50 Memphis BBQ Burger sounds as good as the $23 pan seared Basa.

Kaleidoscope has done away with the white tablecloths from the River Moon Café days. "As far the décor goes, all my tabletops will be made by different artists, and you can actually buy them if you want. The interior is meant to be kind of funky. We have an exploding kaleidoscope on the wall made from foam insulation," says Robinson.

Kaleidoscope Café is located at 108 43rd Street. Their hours are Tuesday through Saturday, from 11 a.m. to 10 p.m.

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Writer: John Farley
Source: Dan Robinson, Kaleidoscope Cafe

Photograph copyright John Farley

City introduces 20 year Allegheny Riverfront Vision Plan

While the neighborhoods adjacent to the Allegheny River have undergone a heavy transition from industrial zones to thriving commercial districts in the last two decades, their connection to the river itself was lost long ago following the advent of industrialism, leaving a large swath of land underutilized and ecologically impaired. On Monday, the City released its sweeping 77-page, 20-year Allegheny Riverfront Vision Plan, designed to reorient the city toward the riverfront and generate new transit systems, housing, and businesses.

Since 2009, Mayor Ravenstahl and the City of Pittsburgh, Riverlife, and the URA have been working with consultants Perkins Eastman Architects to develop the multi-phase plan that covers 6.5 miles of sustainable development along the Allegheny riverfront from Downtown through Highland Park. The plan incorporates several major redevelopment projects already on the table, such as the proposed Green River Boulevard project, which entails a new commuter rail line, riverfront commercial and residential development, and environmentally-minded landscaping. Another component includes Buncher Co.'s redevelopment of the Terminal Produce Building on Smallman Street, as well as the construction of new residential buildings. A proposed trolley and new bike lines would better connect the Strip to Lawrenceville and take the traffic burden off of Butler Street, Smallman Street, and Penn Avenue.

The plan includes a lengthy list of initiatives to be implemented in different phases, such as the creation of new tax credits to aid potential developers, improvement of the sewage overflow system to clean up the river, the reintroduction of native plant and animal species, a focus on developmental "hot spots" like Lawrenceville's Heppenstall Plant, the repurposing and maintenance of several historic structures, and the movement of Strip District and Lawrenceville industry to a new site near the 62nd Street Bridge.

The initial phases laid out in the Allegheny Riverfront Vision are predominantly public projects to be initiated by the URA and the City of Pittsburgh in collaboration with a 16-member steering committee, with the assumption that these projects will quickly draw in private investment for the later and less concrete parts of the plan.

An event is being held to celebrate the plan on March 14 at 6:30 p.m. in The Roberto Clemente Museum at 3339 Penn Avenue.

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Writer: John Farley
Sources:  Joanna Doven, press secretary for the Mayor's Office


From industry to community: Rethinking the Allegheny riverfront

The Allegheny Riverfront Vision plan hosted its final community meeting last week to address development of the 6.5-mile stretch between the Strip District and Highland Park.

Perkins Eastman has been working for more than a year on the still in-progress masterplan, under a $350,000 contract from the URA.

The plan makes suggestions for the City of Pittsburgh and Buncher Co.'s joint strategy to redevelop some 80 acres of riverfront land. The City could combine parcels of its own -- including with Produce Terminal in the Strip -- with industrial properties Buncher owns. Construction could start in the Strip in 2013, with the 40 undeveloped acres behind the Produce Terminal. The City and URA will spend some $20 million in capital funds to remediate the site and prepare it for redevelopment. A 1,000-unit development -- five buildings of 200 units each -- has been proposed.

Perkins Eastman envisions a new way of looking at riverfront parcels, says principal Steve Quick.

"In the past, the riverfront has been seen as a place for industry. We're looking at it now as a community-oriented place with a mixture of uses, including residential and business and low-impact industry, like the robotics and software coming out of the universities," says Quick.

The Perkins Eastman plan aims to maintain the character of the "neighborhoods on the rebound," as URA executive director Rob Stephany described the Strip, Lawrenceville and Morningside at Thursday's meeting.

Quick, with Senator Jim Ferlo, assuaged fears that this redevelopment project is anything like Soffer's SouthSide Works, which Quick calls a "standalone type of development." "We are looking for something that will spur development, something more inborn in the communities," Quick says.

Perkins Eastman suggests to:

- Add parking facilities.
- Restore the natural slope down to the river to get people closer to the water.
- Transform the Allegheny Valley Railroad into a pedestrian-friendly green path.
- Anchor the Produce Terminal with the in-development public market on one end and the Society for Contemporary Craft on the other, with restaurants and professional spaces in between.
- Capture all stormwater for storms of one inch or less (more than half the storms in Pittsburgh) through green roofs, pervious ground surfaces and trees.
- Increase the tree canopy coverage in the Strip District and Lawrenceville to about 40 percent. There are currently only about 200 trees total in the study area.
- Create bike/ped connections.
- Take into account the Allegheny Valley Railroad's planned commuter line between New Kensington and Arnold through Oakmont into Downtown.
- Create a new "Golden Triangle" by connecting Downtown and Lawrenceville, and eventually Oakland, via a trolley system that stretches, initially, between the Convention Center to 40th and Butler Streets, which Quick says needs to be more of a "civic center" than an "auto-oriented corner."

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Writer: Caralyn Green
Source: Steve Quick, principal, Perkins Eastman

Image courtesy Allegheny Riverfront Vision plan

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Neighbor Teaze: Growing Steel City T-shirt line laughs with, not at, yinz guyz

Fashionista Julia DiNardo was born and raised in Pittsburgh, and now splits her time between her here and New York City, which offers a few more opportunities for the style industry-ambitious than does Steel City. DiNardo teaches and advises fashion students at NYU's Gallatin School, has worked with GQ, Redbook, Liz Claiborne and J.Crew, and has her own website, FashionPulseDaily.com.

DiNardo had her own eponymous sportswear label for awhile, but about five years ago, nostalgia drove DiNardo to try something new -- T-shirts. She was holding a trunk show at Sugar Boutique during Lawrenceville's 2005 winter Cookie Tour, and the boutique asked if she'd be interested in creating something wearable and gifty. DiNardo -- who at the time had no experience working with tees, graphics or screenprinting -- was loving and missing Pittsburgh's neighborhoods from afar, so came up with the first two Neighbor Teaze -- Lawrenceville and the South Side.

Five years later, she's still coming up with tees. Each tee features a snappy slogan and an accompanying image. For instance, Squirrel Hill reads, "Keepin' it Kosher Since 1927," and Point Breeze is "Frickin' Fabulous Since 1903." The all-purpose "Pittsburgh" one, with its yellow bridge graphics, reads, "446 Bridges, 3 Rivers, & 1 Dahntahn Since 1758."

The line now includes 15 neighborhood-specific tees, including the Strip District shirt ("Stimulating the Senses Since 1915"), which was just released a week-and-a-half ago at the inaugural Pittsburgh Flea. The Heinz History Center is even keeping a shirt from the first printing in its permanent textiles collection.

DiNardo says she releases a new shirt every three to four months (Mt. Lebanon may be next), and is always looking for grassroots input, as well as interns. Future plans include a photo submission project (email an image of yourself in a tee; get a discount); a short video, in mid-May, of people discussing what they think makes the Strip District so special; and even a message board where people can post personal stories about their neighborhoods.

DiNardo maintains a Neighbor Teaze web store, and the tees can be purchased locally at Jupe Boutique, Sugar, the Picket Fence, CoCo's Cupcake Cafe, the Mattress Factory and more.

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Writer: Caralyn Green
Source: Julia DiNardo, Neighbor Teaze

Image courtesy of Neighbor Teaze


Pageboy Salon & Boutique: One-of-a-kind, head-to-toe styles for ladies 'n' gents

CLP receives nearly $500,00 in grants Lawrenceville's got a new salon and boutique -- all in the same storefront.

Pageboy Salon & Boutique, 3613 Butler St., promises to meet customers' every style need, from tip to toe. Dana Bannon's got her chic little salon on the back, and in the front, Rachel Vallozzi's got racks and racks of handpicked and reconstructed vintage, as well as stuff by independent and local designers, including all sorts of accessories for women and, yes, men.

Vallozzi had her own Pittsburgh boutique, Kharisma Vintage Fashions, from 2002 to 2006, but has been focusing for the last few years on wardrobe styling and personal shopping, as well as her line Buttercup Blues, which will continue to be available at the nearby Wildcard. Bannon, who's got seven years experience as a hair stylist, lost her job at a Shadyside salon not too long ago, and says, "I allowed myself one day of pity, then I called Rachel."

The longtime friends found the perfect space for Pageboy in the former location of Accezzorize boutique. The 1,200-square-foot property -- leased from A-1 Realty's Lee Gross -- has "good bones," as Vallozzi explains: Brick walls, exposed ductwork and high, tin ceilings set the stage for furnishings from Retro on 8th and custom-designed racks (made from doors salvaged from Construction Junction) that hold everything from macho leather bombers to "upcycled" vintage frocks made modern with a few changes to hemlines, sleeves and buttons. Taking the confusion out of vintage shopping, clothes are labeled by measurements rather than arbitrary sizes, so perfect fits are ensured. Customers' measurements are even kept on file for future visits.

Bannon, who opened the salon by-appointment only before the boutique's official Tuesday opening, says not a single one of her hair customers has left Pageboy without buying something from the boutique -- "They browse while their hair processes." Similarly, many of Vallozzi's clothing shoppers end up booking appointments with Bannon.

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Writer: Caralyn Green
Sources: Rachel Vallozzi, Dana Bannon, Pageboy Salon & Boutique

Photograph copyright Caralyn Green

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