The National Aviary is undergoing a $100,0000 interior facelift. The project’s first phase involved clearing hallways and public spaces, removing outdated signage, and installing contemporary, comfortable seating.
Phase two is bringing an interior redesign to the 55-year old facility. Designed by
SPRINGBOARD's Paul Rosenblatt, the new design aims to create a more welcoming experience for visitors and place a greater focus on birds. New graphics, softer lighting and directional signage will help visitors navigate the Aviary’s numerous hallways. The Aviary’s brown brick walls, atrium and bird exhibitions are being transformed with a vibrant color palette. "It was not lively before. We’re all about families and it did not speak to fun,” says Aviary spokesperson Amy Davis.
"We're looking at birds not only as living creatures, but especially as beautiful living creatures, to put them in their best light visually. We look at it less as a zoo environment and more as a museum environment," says Rosenblatt. One highlight is a 20-foot "Bird Friends Wall," which features photographs and bios of 20 of the Aviary’s most impressive birds. “You’ll naturally be drawn to it to start your journey around the Aviary,” adds Davis, who says Springboard was selected based on its work on the
Charm Bracelet project: “We were impressed with how much they’ve done with regional amenities. They understand cultural attractions. Paul also has children. That’s the target market.”
The project will be completed at the end of May. “It’s going from a passive observational experience to a fun engaging one,” says Davis, who feels the redesign will also boost attendance.
Writer: Jennifer Baron
Source: Amy Davis, National Aviary
Image courtesy of The Aviary