| Follow Us: Facebook Twitter RSS Feed


Avere Systems launched its "new generation" data storage product last fall. The accolades have been rolling in ever since.

The new FXT Series, with its "demand driven storage solutions," was a named a "Product to Watch" this month by eWeek. "Cool Vendors in Storage Technologies, 2010" listed Avere in its report by Gartner Inc. And last year Avere was a finalist among the "2009 Products of the Year" in Storage magazine for the system's higher performance and lower costs for demand-driven storage solutions.

Avere is among the emerging vendors that are helping companies modernize their storage infrastructures and improve quality of service while at the same time containing costs, says Rebecca Thompson, vice president of marketing. Since last year, the company has doubled in size to 40 and revenues continue to grow with customers from the media and entertainment sector, gas and oil companies, software design and the life sciences sector.

"We're being rewarded for innovation and technology and doing something different," says Thompson on the recent flurry of awards. "We're taking a fresh approach to a new problem. The secret sauce for us is tiering, using different types of storage media simultaneously."

This translates to "hyperformance storage," the right storage media serving up the right data at the right time, which is faster and more cost effective. Target customers like Sony Imageworks used it effectively for the video renderings on the recently released movie "2012" starring John Cusack.

Last year the Pittsburgh startup raised $15 million from two prominent Silicon Valley investment companies. Avere has attracted  talent from some of the region's most successful firms including NetApp, Fore Systems, Transarc, Vivisimo and Freemarkets.

Writer: Debra Diamond Smit
Source: Rebecca Thompson, Avere Systems

Sign up to receive Pop City every week.

Avere Systems
5000 McKnight Road, Suite 404
Pittsburgh, PA 15237
Signup for Email Alerts